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The biggest names in AI are backing a new way to opt out of scraping

SourceThe Verge(theverge.com)2 hours ago · 10/31/2026
The biggest names in AI are backing a new way to opt out of scraping

OpenAI, Google, Microsoft, and Anthropic say they will adopt a new standard that publishers can use to opt out of being scraped by AI, as reported earlier by Search Engine Roundtable . With this control, publishers can apply their AI training preferences across multiple AI companies, instead of setting them individually.

The shared "policy token" signal is proposed by Kevin Kelley, a technical lead for standards at Anthropic, as part of the Internet Engineering Task Force (IETF). It will live within a website's robots.txt file , which has long signaled which web crawlers can and can't scrape a site - whether for search indexing, archiving, or …

Read the full story at The Verge.

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